Taroudant: Explore This Ancient Walled City

Looking to step back in time and discover a slice of Morocco that’s rich in history and charm? Welcome to Taroudant, often called the “Grandmother of Marrakech” for its ancient walls, bustling souks, and laid-back vibe. Located just 80 kilometers from Agadir, this hidden gem is perfect for a day trip or a peaceful retreat from the hustle and bustle of the coast. Surrounded by the majestic Atlas Mountains, Taroudant offers a unique glimpse into Morocco’s past, with plenty of things to see, taste, and explore. Let’s dive into what makes Taroudant a must-visit destination!

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Why Visit Taroudant?

Why Taroudant, you ask? Well, if you’re after a place that’s less touristy but packed with history, this is the spot. Often compared to Marrakech (minus the crowds), Taroudant is known for its impressive city walls, authentic souks, and the warm hospitality of its locals. Whether you’re interested in exploring centuries-old architecture or simply wandering through the winding streets and markets, Taroudant offers a quiet charm that’s hard to resist.

Plus, with the Atlas Mountains framing the city, you’ll be treated to breathtaking views wherever you go. It’s the perfect escape if you’re looking for a blend of history, culture, and a little bit of relaxation.

Exploring the City Walls: A Step into the Past

One of Taroudant’s most striking features is its ancient city walls. Built in the 16th century, these earthen ramparts stretch for nearly 8 kilometers and surround the old city, offering a glimpse into Morocco’s past as a stronghold against invaders. Walking along these massive walls, you can’t help but feel the weight of history as you explore the gates and towers that once defended this important trade center.

If you’re feeling adventurous, you can even take a horse-drawn carriage ride around the city walls for a unique and relaxing way to see the sights. The walls are particularly beautiful at sunset when they take on a golden hue, casting a warm glow over the city. It’s a moment that feels almost magical—and perfect for snapping a few photos!

The Souks: Shopping in Taroudant

No trip to Taroudant is complete without a visit to its bustling souks. Unlike the souks in Marrakech, which can be overwhelming with tourists, Taroudant’s markets are much more relaxed and authentic. Here, you’ll find everything from handwoven rugs and colorful ceramics to fresh spices and traditional Berber jewelry. Bargaining is part of the fun, so don’t be shy—jump right in and negotiate your way to a good deal!

There are two main souks in Taroudant: the Arab Souk, which focuses on goods like spices, textiles, and everyday essentials, and the Berber Souk, where you can find artisan crafts, silver jewelry, and more. Wandering through these markets feels like stepping into a different time, with merchants calling out their goods and the smell of fresh mint and spices in the air. It’s an experience you won’t want to miss.

Local Life: Relaxing in Taroudant’s Squares

One of the best ways to experience Taroudant is to simply slow down and take it all in. The city’s two main squares—Place Assarag and Place Talmoklate—are perfect for people-watching, sipping a cup of mint tea, and soaking up the local atmosphere. Both squares come alive in the evenings, with street performers, musicians, and families gathering to enjoy the cool night air.

Grab a seat at one of the many cafes, order a glass of freshly squeezed orange juice, and enjoy the simple pleasures of Moroccan life. It’s moments like these that make Taroudant feel like a world away from the busier cities of Morocco.

Best Things to Do in Taroudant

There’s plenty to keep you busy in Taroudant, whether you’re a history buff or just looking to explore. Here are a few highlights:

  • Visit the Tanneries: Taroudant is known for its leather goods, and you can visit the local tanneries to see how leather is made using traditional methods. It’s a fascinating (and sometimes fragrant) process that gives you a deeper appreciation for the craftsmanship behind Morocco’s famous leather products.
  • Explore the Palais Claudio Bravo: This stunning art museum and guesthouse was once the home of Chilean artist Claudio Bravo. It’s filled with beautiful artwork, lush gardens, and an air of tranquility that makes it a must-see for art lovers.
  • Hike in the Atlas Mountains: If you’re feeling adventurous, Taroudant is a great base for hiking excursions into the nearby Atlas Mountains. The views are incredible, and it’s a fantastic way to experience the natural beauty of Morocco.

Top Tips for Visiting Taroudant

  • Wear comfortable shoes: You’ll be doing a lot of walking, especially if you plan to explore the souks and city walls. Comfortable shoes are a must!
  • Bring cash: While some larger establishments may accept cards, the souks and many local shops operate on a cash-only basis, so make sure to have some dirhams on hand for your shopping adventures.
  • Visit in the morning or late afternoon: Taroudant can get quite hot during the day, especially in summer. Plan your visit for the cooler parts of the day to make the most of your time here.
  • Don’t be afraid to haggle: Bargaining is expected in the souks, so have fun with it and see if you can get a good deal on those treasures you’ve got your eye on.

If you’re visiting Taroudant, you’re also in a great position to explore other parts of the region. Here are some related attractions and day trips you might enjoy:

Whether you’re wandering through the souks, exploring the ancient city walls, or simply enjoying a quiet moment in one of the squares, Taroudant offers a taste of Morocco that’s both authentic and enchanting. It’s a place where history and modern life blend seamlessly, and where you can immerse yourself in the culture and traditions of this beautiful country. So grab your camera, put on your walking shoes, and get ready to discover the hidden treasures of Taroudant!

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